小米擊敗三星稱霸印度市場英語美文

　　Xiaomi Corp has displaced Samsung as the top smartphone vendor in India, the world’s fastest-growing major smartphone market, a new report said on Thursday.

　　周四，據最新報道，小米公司取代三星成為印度最熱銷的智能手機廠商，印度目前是全球發展最快的智能手機市場。

　　Xiaomi achieved that performance within just three years. Lin Bin, president of Xiaomi, said if overseas markets maintain such strong momentum, the Beijing-based company will sell more smartphones in foreign countries than it does in China in 2020 or 2021.

　　小米僅用三年時間就取得這一成績。小米總裁林斌說，如果海外市場能保持這一強勁增勢，這家北京的公司在國外市場的手機銷量將會在2020或2021年超過其在國內的銷量。

　　According to the report by market research company Canalys, Xiaomi delivered nearly 8.2 million units in the fourth quarter of 2017 in India. Despite annual growth of 17 percent, Samsung failed to maintain its lead, shipping just over 7.3 million smartphones to take second place.

　　根據市場研究公司Canalys的報告，2017年第四季度，小米在印度出貨量近820萬臺。盡管三星有17%的年增長率，但未能保住領先勁頭，以730萬余臺的.出貨量位居第二。

　　Ishan Dutt, an analyst at Canalys, said "Xiaomi’s persistence has paid off."

　　Canalys的分析師伊姍.杜特稱：“小米的堅持已有所回報。”

　　Its results are commendable, given that it entered the market just three years ago. Multiple factors have contributed to Xiaomi’s growth, but the key reason for its success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localization in channel strategy, marketing and products has been evident in Xiaomi’s Indian operations, Dutt added.

　　杜特補充說：“考慮到小米在三年前才剛進入市場，它的成功值得欽佩。多重因素促進了小米的成長，但其成功的關鍵因素在于它讓印度的分公司采取自治政策，用本地的商業模式運營。通過渠道策略的定位，小米印度公司的市場營銷與產品都獲得了巨大的成功。”

　　Together, the top two vendors now command more than 50 percent of the smartphone market in India, with market leader Xiaomi at 27 percent and second-placed Samsung at 25 percent.

　　目前，兩大手機廠商占據了印度智能手機市場的半壁江山，其中市場領導者小米占有27%的份額，位列第二的三星占據25%。

　　Xiaomi’s success in India will have far-reaching implications for its worldwide strategy, giving a big boost to its overseas ambitions. Having considerable business in the world’s largest two smartphone markets will build confidence in its partners as well as future investors, Dutt said.

　　小米在印度的成功對其全球戰略具有深遠影響，大大鼓舞了其向海外市場擴張的雄心。小米在全世界最大的兩個智能手機市場擁有大量業務，為其合作伙伴和未來投資者都帶來了信心。

　　Chinese smartphone vendors are stepping up their push into foreign countries because the market in their home turf has reportedly stopped growing and even started receding in some cases.

　　中國智能手機廠商都在加快進軍國外市場，因為國內本土市場已出現增長停滯，部分甚至出現逆增長。

　　Growth in 2018 will be hard to come by. With the market continuing to shrink in China, smartphone vendors, including Xiaomi, must contend with slower growth for their smartphone business as they begin to expand in other countries, said Xiang Ligang, CEO of telecoms industry website Cctime.

　　電信行業網站飛象網CEO項立剛表示:“2018年的銷量增長不容易，隨著中國市場持續縮水，當小米等智能手機廠商開始開拓國外市場時，必須為了商業份額與越來越慢的銷量增長做斗爭。”

　　Oppo Electronics Corp, the second-largest Chinese smartphone vendor in China, said on Thursday it will soon march into European countries and Japan.

　　周四，中國第二大智能手機廠商Oppo電子公司表示，它將盡快進軍歐洲及日本市場。

　　（編輯：何瑩瑩）

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