Period 1 New words and expressions
Teaching aims and demands:
(1) To learn some words and expressions .
(2) To use the words and expressions correctly
1 advertise v _為---做廣告__________
advertisement n 廣告_[C]__________
advertising n 廣告業(yè),廣告__[U]__________
advertiser n 廣告__登廣告的人__________
advertise a soap 宣傳肥皂 _____________
advertise for a new secretary 登廣告招聘新秘書_____________
eg: (1) Amy saw _____in a local newspaper a teaching post at a high school close to where she lived.
A advertised B advertises C advertising D advertisement
(2) Nowadays,some stars like _____because they can _____a lot of money.
A advertisements;bring B advertising;make C to advertise; earn D making advertisements make
2 consider v ___________ 考慮干-----
____________ 認(rèn)為-------
consideration n ________
considering prep___考慮到_______
eg (1) 你應(yīng)該考慮到你的健康狀況._You should take the state of your health into consideration
(2)______ he has only just started ,he knows a lot about it.
A Considering B Considered C To consider
consideration n
(1). 考慮[U][(+for/to)]
That matter is__under consideration____那件事正在考慮之中。
Before writing your answers please give careful consideration _to__the questions. 請?jiān)诨卮鹬白屑?xì)考慮一下問題。
(2.) 需要考慮的事;動機(jī),原因[C]
Price and quality are the two chief considerations.
價(jià)格和質(zhì)量是兩個(gè)主要考慮的問題。
(3). 體貼;關(guān)心[U][(+for)]
He __shows no consideration____________________his wife. 他不體貼他的妻子。
詞組： in consideration of=in return for/ on account of/ because of _回報(bào)/由于_ take---into consideration=take account of/ take…into account _考慮__________
under consideration__考慮中 on no consideration _決不_ out of consideration for_出于_---的考慮
You take quality into consideration. 您必須要考慮到質(zhì)量問題
We must take into consideration our ability to pay when we import goods.
我們進(jìn)口必須考慮我們的支付能力。
I always take fuel consumption（消耗） into consideration when buying a car. 我買汽車時(shí)總要把燃油消耗量考慮在內(nèi).
We may take into consideration accepting government-to-government or non-government loans（ 貸款）only if the conditions permit. （注意賓語后置） 只要條件合適，我們可以考慮接受政府間貸款或非政府間貸款。
under consideration在考慮中，在研究中
3 charge (1) 使---充滿 a voice _charged with tension
(2) 控告,指控 charge----with
(3)要價(jià),收費(fèi) charge--- for
(4)記在 ---帳上
(5)使承擔(dān)：使承擔(dān)任務(wù)、責(zé)任或義務(wù)：charge sb to do/charge sb with
They charged him with the task of watching the young swimmers.
他們讓他承擔(dān)起看護(hù)年輕游泳者的任務(wù)
n (1) 主管,看管 __in charge of_______________(由----掌管)
_in the charge of____________(在---掌管下)
(2) 費(fèi)用,價(jià)錢 _free of charge_____________(免費(fèi)的)
(3) in charge 最常見用法是作后置定語，也作表語；表示主管的，負(fù)責(zé)的：
the person_in charge_________負(fù)責(zé)人；
the officer_in charge_________ 主管警官；
Who is in charge here? 這里誰負(fù)責(zé)？
eg (1) How much did the hotel charge you _for______a room for the night?
(2) The police charged him _with_____careless driving.
(3) It is said that he is the manager of the company.In other words ,the company is in the charge of______________him.
4 blame blame sb for sth
blame sth on sb
be to blame
eg (1) ---Who is ______for the accident?
A to blame B to be blamed
(2) Don’t blame it_on him__,_but on me.別怪他,該怪我。
They blamed the failure on ____George.他們把失敗歸咎于喬
(3)They blamed the secretary for the delay of the plan.
他們怪罪秘書造成計(jì)劃延誤。
5 appeal v (1)懇求,呼吁 appeal to sb for sth /to do
(2) 對---有吸引力,感興趣 sth/sb appeal to sb
(3) 上訴 appeal to ----against
eg: (1)對露營這種想法我從來不感興趣__The idea of camping never appeals to me
(2) 他不服判決而向高級法院上訴_He appealed to the high court against his sentence.
政府呼吁每個(gè)人要節(jié)約用水_The government is appealing to everyone to save water.
appeal n 呼吁,請求；上訴
He made one last appeal_to__ his father_to__ forgive him.
他最后一次懇求父親寬恕他。
an appea__for___ forgiveness
懇求原諒
The teacher listened to his appeal.
老師傾聽了他的要求。
6 keep an eye out for 注意,留言___________
keep an eye on 注意___________
keep watch _注意,提防___________
keep back __扣留,隱瞞___________
keep out 把----擋在外面_____________
keep off __防止,避開,擋住____________
keep up _保持______________
keep up with _跟上_____________
keep---from doing __阻止----干_____________
eg (1) The boss __keeped back_______100$ from my salary with no good reasons.
(2) It is important for us to keep up_________a good state of mind when we take an important exam.
(3)_Keep off______the dog ,It might bite you.
7 attach---to ---- 系在,附在; 與---有聯(lián)系
be attached to 迷戀,依戀
eg (1) He bought a house with a garage attached a low price.
(2) Do you attach any importance to_____what he said?
(3) We have grown attached____to the old house and would hate to move.
8 convey vt. -veyed, -veying
(1). 運(yùn)送,搬運(yùn),轉(zhuǎn)運(yùn)[(+from/to)]
Passengers are conveyed by bus to the air terminal.
用公共汽車載送旅客前往航空站。
The truck conveyed machinery across the country.
這輛卡車在全國各地運(yùn)送機(jī)器。
( 2.) 傳播(聲音等)
A wire conveys an electric current.電線傳導(dǎo)電流。
Wires convey electricity.金屬線導(dǎo)電。
(3). 傳達(dá),傳遞,表達(dá)[(+to)][+(that)][+wh-]
I found__it hard to convey my feelings in words 我覺得難以用言語表達(dá)我的感情。
I will convey the information to him.我將把這消息通知他。
If you'll leave a message, I'll convey it to him. 如果你愿意留下口信，我會轉(zhuǎn)告他的。
(4). 轉(zhuǎn)讓(財(cái)產(chǎn)等)[(+to)]
老農(nóng)夫?qū)⑵滢r(nóng)場轉(zhuǎn)讓給兒子The old farmer conveyed the farm to his son.
比較：convey， carry， transport， transmit
這些動詞，當(dāng)它們指人或物從一個(gè)地方向另一個(gè)地方運(yùn)動時(shí)，可相互比較。
convey 常常含有持續(xù)、有規(guī)律地運(yùn)動或流動的意思。
carry 適用范圍很廣，但常常表示運(yùn)動時(shí)支撐著某物：
The train carries baggage, mail, and passengers. 火車運(yùn)送行李、郵件及乘客。
transport 主要限于人或有形物體的常常是長距離的運(yùn)動：
Huge tankers are used to transport oil.用巨型油輪來運(yùn)輸石油。
The city uses buses to transport students to school.這城市用公共汽車載送學(xué)生去學(xué)校。
transmit 指經(jīng)過、發(fā)送或傳播某物：
Please transmit the stock certificates by special messenger.
請通過特種郵件投遞將股票票證寄來。
The cost of transmitting books by air is very high.空運(yùn)書籍的費(fèi)用很高。
Step 2 While reading
Read the text quickly and try to get general idea of each paragraph
Paragraph 1__Ads can be found everywhere
Paragraph 2 People react to ads in a variety of ways
Paragraph 3 The basic principle of ads
Paragraph4-6 the functions of ads
Paragraph 7
Paragroph 8
Step 3 Careful-reading
Questions:
(1) How do people react to ads?And why?
___in para 2________________________________________________________
(2) what is the basic principle of advertising?
____para 3_______________________________________________________
(3) What are the advantages of advertising?
___para4-6_________________________________________________________
(4) How bad ads mislead consumers?
__para 7__________________________________________________________
(5) How can we protect ourselves from false ads?
Para 8
§1.1細(xì)枝末節(jié)
1.The development of media has gone hand ___ hand____ the development of advertising.
A.by;by B.by;with C.in;with D.in;by
答案：C
2.People react to advertisements in different ways.Because .
A.ads are useful and entertaining to some people while annoying to others
B.ads are useful and entertaining
C.ads are annoying
D.ads are not only useful and entertaining but annoying
答案：A
3.When we buy an expensive product, can help us make the right decision.
A.sellers B.ads C.our friends D.defenders
答案：B
4.“Not all ads are used to promote a product or to increase a company’s profits” means .
A.all ads are used to promote a product or to increase a company’s profits
B.few ads are used to promote a product or to increase a company’s profits
C.no ads are used to promote a product or to increase a company’s profits
D.all ads are not used to promote a product or to increase a company’s profits
答案：D
5.In order not to become easy target for ad makers,we must .
A.distinguish between fiction and facts B.watch TV more often
C.believe all the ads D.never believe any ads
答案：A
6.The best chance to reach customers for the advertisers is to .
A.appeal to their emotions B.make interesting pictures
C.give customers proper prices D.send messages to customers
答案：A
§1.2主旨大意
7.Paragraph 4 is mainly about .
A.ads must increase the production
B.ads must reduce the price of the production
C.ads must help companies and customers
D.ads must make a product more expensive
答案：C
8.Which sentence tells us the main idea of Paragraph 5?
A.The most important function of advertising is to introduce the prices of the products.
B.The most important function of advertising is to introduce the types of the products.
C.The most important function of advertising is to introduce new products.
D.The most important function of advertising is to introduce the company where the products come from.
答案：C
9.Why is advertising popular?
A.Because ads are found in newspapers.
B.Because ads are found on the Internet.
C.Because ads are found on TV.
D.Because ads are found everywhere.
答案：D
§1.3推理判斷
10.We can infer from the last sentence of the text that .
A.we must learn to believe ads B.we must learn to accept ads
C.we must learn to analyse ads D.we must learn to accuse ads
答案：C
Step 4 Post-reading
Answer the following questions
1 Why is advertising popular?
2 How dose advertising help consumers and companies?
3 Why do advertisers often have to work to attract people’s attention?
4 What is a “bait-and-switch” ad?
5 Make a list of advantages and disadvantages.
Period 4 Language points in reading
1 hand in hand
(1)手拉手地
(2)密切聯(lián)系
小男孩和他母親手拉手地 The little boy walked hand in hand with his mother.
骯臟與疾病是密切相關(guān)的. Dirt and disease go hand in hand
權(quán)和錢密不可分。 Power and money go hand in hand.
by hand 手工,用手-- __________
on one hand,on the other hand 一方面,另一方面 __________
give/lend sb a hand 幫忙 __________
hand in 上交___________
hand down _流傳__________
hand out 分發(fā)___________
eg: The custom is handed _down____from generation to generation.
2 react
react to 作出反應(yīng),反應(yīng)
react on/upon 影響,起作用
react against 反抗，反對
react with/on 發(fā)生化學(xué)反應(yīng)
eg How did she react__to__ the news?
How did your mother react to_ the news? She reacted by getting very angry.
The two react upon each other. 這兩者互相影響。
Children tend to react_against______ their parents by going against their wishes.
How do acids react on metals?
酸對金屬會起怎樣的化學(xué)反應(yīng)?
An acid can react __on__a base to form a salt.
酸和堿反應(yīng)會產(chǎn)生鹽。
3. annoy
(1). 惹惱,使生氣;使煩惱 be annoyed with sb/be annoyed at sth
eg His mother ____him___ being so rude to their neighbors.
A annoyed with;for B annoyed for;for
C was annoyed with;for D was annoyed for ;with
We’re annoyed_at___ his impolite treatment of his old friends.
他用這種不禮貌的態(tài)度對待老朋友,我們都感到氣憤。
The sound of footsteps on the bare floor _annoyed_____the downstairs neighbors. 樓上地板的腳步聲吵得樓下住戶心煩。
(2) 困擾,打攪
These flies are annoying me. 這些蒼蠅一直在打攪我
4 accuse---of 指控,指責(zé)
eg She accused him of stealing her watch. 她控告他偷她的表。
He accused his boss of having broken his word. 他指責(zé)老板不守信。
He was accused of murder. 有人指控他謀殺
6 by+n/Ving=by means of
Some ads mislead us by showing_____(show)pictures that are only partly true or have been changed better.
7 associate v n_association__________.
(1.) associate----with 聯(lián)想,把...聯(lián)想在一起
They associate turkey with Thanksgiving.他們把火雞和感恩節(jié)聯(lián)系在一起。
這樣一場大雪你有什么聯(lián)想?what do you associate with a such heavy snow?
(2)使聯(lián)合,使結(jié)合[+with]
(3). 使有聯(lián)系 I didn't want to_be associated with it at all.我根本 不想與這事有牽連。
(4) 結(jié)交,交往[+with]
He_associate with all sorts of people他與各種各樣的人交往。
Never associate with bad companions. 千萬不要與壞人為伍
8 get across
(1). 使...被理解,為人理解
I couldn't get my point across in the debate.
在辯論中我無法清楚地表明自己的觀點(diǎn)。
He found it difficult to get his idea across to them.
他發(fā)現(xiàn)他難以使他們了解他的想法。
(2) 使信服：使有說服力或可了解：
How can I get across to the students? 我怎樣才能讓學(xué)生心服口服
(3). (使)越過;(使)渡過 I can't get across the river.
9 frequent adj.常見的；頻繁的frequency n頻率 frequently adv經(jīng)常地
I enjoyed his_frequent_______ visits.
我喜歡他經(jīng)常來訪。
Frequent failures did not affect his morale（士氣）.
屢次失敗都沒有使他泄氣。
Rains are_frequent_ here in early summer. 這兒在初夏季節(jié)常下雨。
10 not all/both/every/everything/everyone /everywhere/always----并非
=all--- not/both---not/not---every/---
eg:All the anwers are not right.=None of the answers are right.__并非所有的答案都對
It is not always easy to spot a bad ad._____________________
11 be better able to
12 be aware of 熟悉---- 了解------
學(xué)生們應(yīng)該了解認(rèn)真學(xué)習(xí)的重要性Students should be aware of the importance of study.
13 figure
(1) 外形;體形;人影
I saw a figure in the darkness.我看到暗處有一個(gè)人影。
(2) 體態(tài);風(fēng)姿 保持身材_keep figure_______________
She has an attractive figure.
她有迷人的曲線。
She has a slender figure.
她身材苗條。
(3) 人物;名人
He has become a figure known to everyone.
他已成了一個(gè)知名人物。
(4)數(shù)字
Where did you get those figures?
你從哪兒得到那些數(shù)字的?
(5)圖表;圖解;插圖
14 distinguish---from
distinguish---bet ween A and B
Translation:
一種高速發(fā)展的產(chǎn)業(yè) a highly developed industry
對廣告的反應(yīng) react to adverstisements
作出明智的選擇make informed decisions
一方面,另一方面on one hand, on the other hand
將產(chǎn)品與消費(fèi)者的需求聯(lián)系起來associate the product with customer’s needs
將信息闡述清楚 get information across
投合-------情感 appeal to -----emotions
考慮成本 take the cost into consideration
擁有事實(shí)和數(shù)據(jù)武裝 armed with facts and figures
保持體形 keep figure
手拉手 hand in hand
負(fù)責(zé),掌管in charge of
留心,注意------- keep an eye out for
他因?yàn)榭荚囎鞅妆恢肛?zé) He was blamed for cheating in the exam
辨別真?zhèn)?distinguish beween fiction and facts
讓公眾了解社會問題和政府政策 make people aware of social problems and government policies
認(rèn)真思考,謹(jǐn)慎思考
Step 1 Reading comprehention
(1) How does the language used in ads differ from ordinary languages?
(2) How do companies choose names for their products?
(3) What are the advantages and disadvantages of using a story as an advertisement?
(4) What is strange about the phrases “a free gift” and “an added bonus”
Step 2 Language points
make sense
1 mke sense of
in a sense 某種程度上
eg: The manager has got a good business_____, so the company is doing well.
A idea B sense C thought D thinking
No matter how I tried to read, the sentence _dosen’t make sense_(我還是不懂這個(gè)句子)
You are right in a sense_________but you don’t know all about the fact.
2 bargain for/on sth 期望;預(yù)備
bargain with sb about (over/for) sth 與---討價(jià)還價(jià)
It’s a bargain _便宜貨_____________
A bargain price=at a low price
Eg;After much _____,the shop owner agreeed to cut down the price by 2 0%.
A debating B talking C disscussing D bargaining
3 with the purpose of _懷著_----的目的____________
on purpose __故意地____________
4 partly---and partly----一方面----另一方面
我去那兒既是工作需要,有是為了娛樂
I went there partly in business and partly for pleasure.