Unit 5 Getting the message(人教版高三英語上冊教案教學設計)

發(fā)布時間：2016-10-3 編輯：互聯(lián)網(wǎng) 手機版

The First Period

Ⅰ. Words and Expressions

1. convey ---- To take or carry from one place to another; transport. 運送；運輸

---- To communicate or make known; impart通知；通報；傳達

The truck conveyed machinery across the country. 這輛卡車在全國各地運送機器。

Wires convey electricity.金屬線導電。

I will convey the information to him.我將把這消息通知他。

2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做廣告

---- To warn or notify告誡，告知

The company advertised for a new secretary.公司登廣告招聘一名新秘書。

We should advertise for someone to look after our children.

我們該登個廣告聘人來照管孩子們。

3. advertiser 廣告商

The report gives advertisers a new picture of women today.

這份報告使廣告商對今日婦女有了新的認識。

4. brand ---- A trademark identifying a product or a manufacturer

商標；牌子；烙印

What brand of soap do you like?你喜歡什么牌子的肥皂？

（常與of連用）特殊類型

his own brand of humor 他獨特的幽默感

These cattle have my brand on them. 這些牛身上都有我打的烙印。

5. consideration ---- Careful thought

Please give the problem your careful consideration. 請你仔細考慮這個問題。

短語：

in consideration of 報答；由于

take … into consideration 顧及，考慮到

under consideration 在考慮中，在研究中

6. charge ---- Expense; cost 費用；花費

---- The price asked for something 價格，收費

a charge for the use of the telephone 使用電話的費用

The charge for a front-row seat is $3. 前排座位票價每張三美元。

---- Management 監(jiān)督；管理

---- A claim of wrongdoing 指控；控告

a charge of stealing 偷竊罪的指控

The charge carries a possible sentence of three years.這項控告可能要判三年徒刑。

短語：

in charge of 負責

The chief engineer was in charge of directing the building of the subway.

主任工程師負責指揮地鐵的建造工程。

I was in charge of my sister. 我在照看我妹妹。

In the charge of / in one’s charge 歸某人負責；由某人監(jiān)管

The factory is in the charge of a special committee. 這家工廠現(xiàn)在由一個特別委員會監(jiān)管。

7. loss ---- The act or an instance of losing; something that is lost; people lost in wartime or an accident.損失；喪失；遺失。

The loss of my watch meant that I had to buy a new one.

我的手表丟了就意味著我得買只新的。

Have you reported the loss of the technical papers about the new product to the police? 你們把丟失新產(chǎn)品技術文件的事向警方報告了嗎?

His unfortunate death was a great loss to the firm.

他的不幸去世對他的商行來說是個重大損失。

The losses are computed at $1000. 估計損失1000美元。

短語：

at a loss ①低于成本的：

sold the merchandise at a loss.

賠本賣出貨物

②迷惑的；不解的：

I am at a loss to understand those remarks. 我不理解那些話

8. blame ----To hold responsible. 負責

---- To place responsibility for (something) 歸咎：把（某事）責任歸于…

Blame it!(美) 該死!

Don't blame it on him, but on me. 別怪他,該怪我。

They blamed the failure on George. 他們把失敗歸咎于喬治。

Blame me if I don't. 我要是不這樣做,隨你怎么辦好了。

They blamed the secretary for the delay of the plan. 他們怪罪秘書造成計劃延誤。

短語：

be to blame 應受譴責

The children were not to blame. 孩子們不應受到譴責。

The driver was not to blame for the traffic accident.那次交通事故不應該責怪司機。

I am to blame.是我不好。

9. broadcast ---- To transmit (a radio or television program) for public or general use. 傳播：傳播（電臺、電視節(jié)目），供大眾使用

---- To send out or communicate, especially by radio or television.

播放：尤指通過電臺、電視，播出，發(fā)送：

The agency broadcast an urgent appeal for medical supplies.

代理商通過電臺緊急呼吁要求藥品供應

to broadcast the gossip 傳播流言蜚語

The BBC broadcasts every day. 英國廣播公司每天廣播。

Radio Beijing broadcasts on a dozen different frequencies.

北京電臺以十幾種不同的頻率進行廣播。

The news broadcast will be at 7.00. 新聞廣播將在7點開始。

She made an interesting broadcast about the origin of modern music.

她在廣播/電視節(jié)目

10. post ---- To display (an announcement) in a place of public view.

貼布告：在公共場所貼（布告）

---- To cover (a wall, for example) with posters.

貼海報：用海報張貼

The names of the members of the team will be posted up today.

隊員名單將于今天張榜公布。

The ship was posted missing. 該船宣告失蹤。

11. hand in hand手拉手, 聯(lián)合

go hand in hand with與...共同行動；與...相配合；與...一致；與...結合在一起

The development of agriculture should go hand in hand with that of industry.

工業(yè)和農(nóng)業(yè)應共同發(fā)展。

12. react ---- Chemistry To undergo a reaction【化學】起化學作用：產(chǎn)生化學反應

---- To act in response to 反應；反抗

How did your mother react to the news? She reacted by getting very angry.

你媽媽對這個消息的反應怎樣？她的反應是非常生氣。

An acid can react with a base to form a salt. 酸和堿起化學反應成鹽。

13. annoy

annoy with 生…的氣

annoy at 討厭某事

These flies are annoying me. 這些蒼蠅真讓人討厭。

We're annoyed at his cavalier treatment of his old friends.

他用這種傲慢的態(tài)度對待老朋友,我們都感到氣憤。

14. annoying

an annoying cough. 一聲惱人的咳嗽

15. accuse ---- To charge with a shortcoming or an error. 指責：因缺點或錯誤而指控

---- To charge formally with a wrongdoing. 指控：正式指控某一錯誤行徑

The police accused him of murder. 警方指控他謀殺。

The police accused him of stealing. 警方控告他犯有盜竊罪。

16. associate ---- To connect or join together; combine. 聯(lián)合，結合：連或接在一起；合并

---- To connect in the mind or imagination 聯(lián)想：在心里或想象中聯(lián)系：

聯(lián)想

What do you associate with such a heavy snow? 這樣一場大雪你有什么聯(lián)想?

17. get across使)越過, 通過, 被理解

18. appeal ---- An earnest or urgent request, entreaty, or supplication. 呼吁，懇求：熱切或急切的要求、請求或懇求

The government is appealing to everyone to save water.

政府呼吁每個人節(jié)約用水。

The victims' families of the murder have appealed to the Supreme Court to have a definitive answer. 謀殺案的被害家屬已經(jīng)請求最高法院作確切的答復。

---- The transfer of a case from a lower to a higher court for a new hearing.

上訴：把案件從低一級法院向高一級法院移交以進行重新審理

appeal a decision to a higher court 不服判決提出上訴

He appealed against the judge's decision. 他不服法官判決而上訴。

an appeal for aid 懇求援助

an appeal for forgiveness 懇求原諒

The teacher listened to his appeal. 老師傾聽了他的要求。

19. appeal to呼吁, 要求, 訴諸, 上訴, 有吸引力

20. frequent ---- Occurring or appearing quite often時常發(fā)生的, 頻繁的

I enjoyed his frequent visits. 我喜歡他經(jīng)常來訪。

Frequent failures did not affect his morale. 屢次失敗都沒有使他泄氣。

Rains are frequent here in early summer. 這兒在初夏季節(jié)常下雨。

21. figure ---- A written or printed symbol representing a number. 符號，數(shù)字

---- A pictorial or sculptural representation, especially of the human body.

---- A diagram. 圖表

---- An amount represented in numbers 價格：用數(shù)來表示的價值

sold for a large figure 以高價出售

a figure of speech. 形象化的說法

She has a five-figure income. 她有五位數(shù)的收入。

短語：

figure in 包括：包括，如在計算數(shù)量中

figured in travel expenses 包含在旅行費用當中

figure on ①依靠

We figured on your support. 我們就指望你的支持了

②把…估計在內(nèi)；期望：

I figured on an hour's delay. 我估計要延遲一小時

③計劃

We figure on leaving at noon. 我們計劃中午走

figure out ①發(fā)現(xiàn)或決定：

Let's figure out a way to help. 讓我們來找出幫助的辦法吧

②解決或破譯：

Can you figure out this puzzle? 你能找到謎底嗎?

We must figure out how to solve the problem.我們必須想出解決這個問題的辦法。

I couldn't figure out who the lady with the sunglasses was.

我想不出那位戴墨鏡的夫人是誰。

22. salesman ---- A man who is employed to sell merchandise 男售貨員

23. saleswoman ---- A woman who is employed to sell merchandise 女售貨員

24. profit ---- An advantageous gain or return; benefit. 得益：得利或回報；收益

---- To make a gain or profit. 創(chuàng)利潤：創(chuàng)造收入或利潤

make a penny profit on each orange 要每只橘子盈利一便士

This new invention will bring you great profits like a goldmine.

這項新發(fā)明會像一座金礦一樣給你們帶來利潤。

I have read it to my profit. 我讀了它大有收益。

All his wealth did not profit him. 他所有的財富于他無益。

I don't think it will profit you anything to do that.

我以為那樣做對你不會有什么好處。

We hope our criticisms and suggestions will profit you.

我們希望我們的批評和建議將對你有所裨益。

You can profit by making mistakes. 你可以從錯誤中得到教益。

The students do hope to profit by / from the teacher's comments on their compositions. 學生們真心希望從老師對他們的作文的評語中獲得益處。

25. campaign ---- series of operations taken to accomplish a purpose 戰(zhàn)役；計劃

a campaign to stop people smoking 一項阻止人們吸煙的運動

Did you take part in either of my last two campaigns? 你有沒有參加我（指揮）的上兩次戰(zhàn)役？

a fund-raising campaign 一項籌措資金的計劃；

26. policy ---- A plan or course of action, as of a government, political party, or business, intended to influence and determine decisions, actions, and other matters 政策：一個計劃或行動路線，如政府、政黨或企業(yè)的計劃或行動路線，意在影響和確定決定、行動和其它事情

It is the policy of the government to improve education. 改進教育是政府的政策。

It's bad policy to smoke too much. 吸煙太多并非明智之舉。

27. spokesman ---- A man who speaks on behalf of another or others. 發(fā)言發(fā)言，亦可指女發(fā)言人

28. spokeswoman ---- A woman who speaks on behalf of another or others. 女發(fā)言人

29. illegal ---- Prohibited by law or official rules.違法的，非法的；犯規(guī)的

An illegal immigrant. 非法移民

It is illegal to steal things. 偷東西是違法的

30. keep an eye out for sb / sth 當心；警惕

31. target ---- Something aimed or fired at. 目標

---- An object, such as a padded disk with a marked surface, that is shot at to test accuracy in rifle or archery practice. 靶子

The hunter's target was a wild animal. 這個獵人的目標是一只野獸。

A target market 目標市場

32. sneaker ---- A sports shoe usually made of canvas and having soft rubber soles. Also called tennis shoe 帆布膠底運動鞋：通常由帆布制成，有軟的塑料膠底的運動鞋也作 tennis shoe。

常用復數(shù)sneakers

33. nowadays ---- During the present time; now 現(xiàn)在，當今

Nowadays people travel by plane. 如今人們乘飛機旅行。

Nowadays, advertisements can be found everywhere in any big city.

現(xiàn)在,在任何一個大城市里,到處都可以看到廣告。

34. nephew ---- A son of one's brother or sister 侄子，外甥

35. waitress ---- A woman who serves at a table, as in a restaurant. 女侍者

36. hostess ---- A woman who receives or entertains guests in a social or official capacity.女主人

---- A woman who is the emcee or interviewer on a radio or television program. 女主持人

37. bridegroom ---- A man who is about to be married or has recently been married. 新郎，即將結婚的男子：將要結婚或新近結婚的男子

bride ---- A woman who is about to be married or has recently been married. 新娘，即將結婚的女子：將要結婚或新近結婚的女人

38. attach ---- To fasten, secure, or join. 系，貼或連接

attach label to parcel 給包裹貼標簽

attachment附件

短語：

attach to ① 加入，參加

Pro. Smith was attached to the medical college as a guest professor for two years.

史密斯教授在醫(yī)學院當了兩年的客座教授。

② 加于…之上

No blame attaches to him for the accident. 這個事故他沒有受到責備。

We should attach primary importance to the development of economy.

我們要把發(fā)展經(jīng)濟的工作放在第一位。

be attached to

認為重要；特別喜愛

Mary was attached to her brother. 瑪麗很喜愛她的弟弟。

I am very attached to that old picture. 我很喜歡那幅舊畫。

39. point out 指出

Point out the man who beat you yesterday. 把昨天打你的人指出來。

He pointed out that we might have made great mistakes.他指出我們或許已經(jīng)犯了很大的錯誤。

40. discount ---- To deduct or subtract from a cost or price.減少；打折

The old model worker's rich experience is not to be discounted.

老勞動模范的豐富經(jīng)驗不可小看。

短語：

at a discount 打折扣；不值錢的；不受重視的

41. make sense 有意義的；有道理的

It doesn’t make any sense to grow economic plants in such a poor country.

在如此貧困的國家種植經(jīng)濟作物是毫無道理的。

42. bonus ---- A sum of money given to an employee in addition to the employee's usual compensation. 獎金；分紅，意外的好處

The workers got a Christmas bonus. 工人得到圣誕節(jié)獎金。

The win on the pools was a real bonus.

We like our new house and it's a real bonus that there is a swimming pool nearby.

我們很喜歡自己的新房子,加上附近有座游

Ⅱ. Homework:

Page 42 Word Study 1, 2 & 3

Page 178 Vocabulary 1 &2

Unit 5 Getting the Message

The Second Period Reading

Teaching goals教學目標

1. Target language目標語言

a．重點詞匯

broadcast，post，react，annoy，annoy，accuse，associate，appeal，frequent，figure，salesman， saleswoman，profit，campaign，policy，spokesman，spokeswoman，i11egal，target

b．重點短語

hand in hand，react to，On the Other hand，associate…with，get across，appeal to，be aware of，look out for，keep an eye out for

c．重點句式

The development of radio, television and other media has gone hand in hand with…

By introducing a brand name to potential customers, and by associating the product with the customers’ needs, companies are able to influence the choices customers make.

The best chance to reach customers is to appeal to their emotions.

First of all, we should always keep an eye out for “hidden information”.

2．Ability goals 能力目標

Enable the SS evaluate advertising and advertisements.

3．Learning ability goals 學能目標

Help the students learn how to evaluate the advantages and disadvantages of ads and protect themselves from misleading ads.

Teaching important points 教學重點

HOW to evaluate advertising and advertisements．

Teaching difficult points 教學難點

The definition, principle and functions of advertising.

Teaching methods 教學方法

1．Skimming method；

2．Task-based method；

3．Discussion method．

Teaching aids 教具準備

A computer, a project and some pictures．

Teaching procedures & ways 教學過程與方式

Step I

1. Greetings

2. Lead-in

T: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today let's come to ADVERTISING.

Step II Pre-reading

1. Work in pairs and fill in the chart

This part is to get the students prepared for the theme reading by listing advantages and disadvantages of ads.

T: Now please look at Pre-reading, Part 1. Read the instructions and try to think up more creative ideas for this topic. Share it with your partners after you finish it.

Suggested answers：

1．Advertising companies always try every means to think up new ways to promote products．

2．I’m going to advertise for someone to clean my house．

3．Newspapers are to blame for the untruthful ads．

4．Advertisers must not give others misleading impression．

5．How did she react to my suggestion when she heard it?

6．It’s really annoying when a train is late and there’s no explanation．

7．"It wasn’t my fault．""Don’t worry．I’m not accusing you．"

8．Newspapers make a profit out of the advertisements they carry．

9．They sell it at a profit of one thousand dollars．

10．In Britain，it is illegal to drive when you are drunk．

T：Well done．Thank you．

3．Lead-in

T：In this unit we’ve learned quite a few useful words and phrases．Do you know how to use them properly? Now let’s have a try．

Step II Word study

1．Word-guessing game

This step is designed to test how well the students have grasped the words learnt in this unit．Besides，this game is sure to make the class more lively and interesting．

T：First let’s play a word-guessing game．One student reads the sentence and the other fills in the banks with a proper word from the text．Remember to use the correct forms．Now volunteer!

Sa：The local newspaper reported that poor safety measures were to______for the fire in the supermarket．

Sb：I think that is“blame”．“to blame for…”is a set phrase．

T：Got it!

Sa：How did Anna______ when she heard she had failed the exam?

…

Possible answers:

Blame, react, broadcast, posted, annoyed, advertised, appeals, associate

2．Word formation

This step is meant to get the students to tell the opposite of the given words．

T：“Wife”is female, then what about the male?

Sa：I think“wife…is female．while“husband”must be male．

T：Quite right．Then,“grandfather”?

SB：Well．“grandfather”is male while“grandmother”is female．

…

Possible Answers:

Husband, grandmother, granddaughter, brother, girl, uncle, niece, bride, chairwoman, lady, sir, queen, hero, actress, host, waiter, saleswoman, god

3．Passage reading

T：Please read the given words and phrases first to understand their meanings．Then read the passage carefully and fill in the blanks with the words or phrases, using their proper forms．Finally check the answers．

Sc：Professor Stone is in charge of the Department of Advertising of an English newspaper in China….

Possible Answers:

In charge of,

Step III Grammar

1．Introduce the usage of Object Complement．

T：In English there is an important sentence pattern. that is "verb+object+object complement" Usually the verbs can be think，find，see，get and so on．Object Complement can be noun，pronoun，adjective，adverb，infinitive，present participle, past participle, prepositional phrase and so on. Now let's see some examples. Turn to P43 and look at Exercise 1. Complete each sentence with the right word or phrase from the box. OK. Let's see the first sentence. Some people find advertisements ______.

Sa: I think the answer should be E.

T: Got it. Thank you. What about next one?

2. Practical use of Object Complement.

T: Let's come to Exercise 2. Read the passage quickly to get the general idea, then fill in the blanks with the proper form of the verbs in brackets.

Sb: ...

T: Well done. Now can you find the Object Complement and underline them one by one?

Sc: ...

Step IV Practising (Workbook on P178)

1. Vocabulary

This part is designed to get the students to learn to guess the meaning of a specific word in a context. The teacher should try to encourage them to think and express freely.

T: In English sometimes a word has more than one meaning in a sentence. For example, (on the screen or on the blackboard)

This ad campaign used Yao Ming to show the right attitude towards people with AIDS.

T: We look it up in Cambridge Advanced Learner's Dictionary and find the two meanings:

1) a planned group of especially political, business or military activities which are intended to achieve a particular aim (政治性或商業(yè)性)活動，競選運動

2) a group of connected actions or movements that forms part of a war 戰(zhàn)役

T: So in this sentence, when we use the first meaning, it is just a planned activity, but when we mean the second, it compares the activity to a large and important part of the whole "business war". Are you clear?

S: Yes.

T: Then what about No 2?

…

2. Choose the best answer

This part is to test how well the students have grasped some key words learned in this unit. Get them to give their own answers first and then check the answers with the class.

…

3. Complete the dialogues

This part is meant to train the students to use the key words properly in specific language situation. The students should be encouraged to give their own answers, and the answers may be varied.

T: Now let's study the example carefully and know how to do it correctly.

A: Who do you think is to blame if you find the product recommended by a movie star in an ad unsatisfactory?

B: I think the movie star is to blame for misleading customers in the ad.

T: Then what have you got from this example?

Sa: First we'd better make sure what kind of sentence pattern we'll use, then decide which part should be repeated in the first sentence.

T: Very good. Then who can complete the first dialogue?

Sb: Let me try. What do you think of the role of advertising nowadays?

T: Quite right. Thanks. Next?

…

4. Translation

This part is to provide the students with more chances to consolidate the language points learned in this unit. So get them to study the English sentences and try to know how to use the italicized phrases correctly. Then try translating each sentence one by one. Finally check the answers with the class.

T: Who can translate the first sentence into Chinese?

Sc: Let me have a try.

買車的時候你應考慮哪些重要因素？

T: Well done. From this sentence we can find this useful phrase "take ... into consideration". OK, let's use this useful phrase to translate the following two sentences.

Who would like to have a try?

Sd: When entering a college, what should you take into consideration?

Se: When buying a car, safety is the first thing that you should take into consideration.

T: Wonderful, thank you. Now next?

...

5. Identify the Object Complement (Exercise 1 of Grammar)

This part is to get the students to identify the Object Complement in a specific sentence.

T: Whether it's a "verb+ object+ object complement" structure or not, the verb is very important. For example:

1) I bought her a new MP3 player as a birthday present.

2) She considered the new MP3 player I bought very precious.

T：In the first sentence。“her”is indirect object while“a new MP3 player”is direct object．In the second sentence，"very precious" is the object complement．Now study the sentences carefully and tell me which sentences contain the object complement．

S?…

6．“Verb+sb．to do sth．’’structure Practice

T：Look at Exercise 2 on P181．Make sentences using the verbs in Column A and the phrases in Column B．

S：…

7．Fill in the blanks

Let students do Exercise 3 on P181 individually and then check the answers with the whole class．

8．Describe an ad using the Object Complement

Ask the students to discuss the picture on P181 carefully and then describe the ad using the given sentence patterns．

Show the following patterns on the screen/blackboard．

I find the ad…

I see somebody…

I consider it…

I believe the cellphone can make…

1 would have it…r

After a few minutes．

T：Now what do you think the ad is about?

Sa：In my opinion, it’s promoting a latest type of cell phone which has new functions．

T：Very good．Then who can describe the picture using the given sentence patterns?

Sb：I find the ad interesting and persuasive．From the ad, we know the cell phone can be used to phone，send fax, listen to MP3，take photos and so on．

Sc：l see somebody taking photos with the cell phone．If the picture is clear enough and easy to develop，the cell-phone must be very popular．

Sd：Jf consider it a new trend of cellphone in the future．It is more than a phone．It has many more new functions．

Se：I believe the cellphone can make our球easier and more comfortable．

Sf：I would have it become a symbol of my position if I worked in a large company．

T：Great. Thanks．

Step V Homework

Preview the new 1esson．

Unit 5 Getting the Message

The Fourth Period Integrating Skills

Teaching goals教學目標

1．Target language目標語言

a．重點詞匯與短語

attach，discount，bonus，attach…to，point out，make sense，differ from，a series of, in the 1960s，refer to

b．重點句式

A good ad uses words to which people attach positive meaning．

A good slogan should be“catchy”or easy to remember．

People read advertisements partly for information and partly because they are interesting．

Nobody bought the product，however，because when translated it meant“X puts living things into dry hair．’’

2．Ability goals能力目標

Get the students to know more about wording in ads．

Enable the students to appreciate advertisements．

3．Learning ability goals學能目標

Help students learn how to write ads．

Enable students to learn how to distinguish false ads when reading advertisements．

Teaching important points教學重點

Get the students to find the techniques in choosing words in ads．

Teaching difficult points教學難點

Learn about the techniques in choosing words in ads．

Teaching methods教學方法

1．Fast reading method；

2．Pair work or group work．

Teaching aids 教具準備

A computer and a projector.

Teaching procedures & ways 教學過程與方式

Step I Revision

1. Greetings

2. Revision

3. Lead-in

T: We can find different ads all around us everyday everywhere, but have you ever noticed the texts of the ads, that is, what the ads are about. Today let's talk about the words used in ads, that is, the technique in choosing words in ads.

Step II Reading

l. Fast reading

This step is to train the students to skim the whole text for main idea.

T: Now please read the whole passage quickly and find out the answers to the following questions:

1. What makes a good slogan?

2. What should be paid attention to when selling products abroad?

After several minutes.

T: Now volunteer!

Sa: A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.

Sb: The translation must be correct.

2. Careful reading

This step is to get the students to fully understand the text by detail reading.

1. How does the language used in ads differ from ordinary language?

2. How do companies choose names for their products?

3. What are the advantages and disadvantages of using a story as an advertisement?

4. What is strange about the phrases "a free gift" and "an added bonus"?

After a few minutes.

T: Now time is up. Volunteer!

Sc: I think ad-makers choose words and brand names that can create a positive image of the product they are promoting.

T: Very good. What about Question 2?

Sd: Companies choose names for their products in different ways: telling the advantages of the products, making the products easy to remember, choosing a funny or unusual name, choosing names from old stories or legends or inventing new words.

Se: I think the advantages of using a story as an advertisement are that it may be humorous and attract readers' attention. And the disadvantage is that readers or viewers can't remember the name of the product.

Sf: That means sometimes we pay more than its real cost. In other words, it is not a free gift at all.

T: Well done. Thank you.

3. Group work. List famous products and brand names.

Help:

1. Divide the class into four groups or more.

2. Each student tries to work out his or her answers first.

3. Share the answers with the other group members.

4. Collect answers from the class and give prizes to the best ones.

T: In fact if we watch CCTV every day, we'll notice some interesting products and brand names. Who can give your comment on them and share them with us?

Sa: Let me try. I like Lenovo. It is the proud of our national brand in IT industry. It is also an important sponsor for Beijing 2008 Olympic Games. More important, it takes over part of IBM and promotes the position of the company. In a word, I like Lenovo and it makes me proud of our country.

T: Wonderful, thank you. Anyone else?

Step III Language points

This step is to make some important language points easier to learn by explaining them to students.

T: Do you have any sentences difficult to understand? Before you raise your questions, I will explain some important language points to you.

1. differ from

His views differ considerably from those of his parents.

2. attach ... to

I attached a photo to my application form.

She attaches great value to being financially independent.

3. easy to remember

His strange ways made his lessons lively and easy to remember.

4. a series of

She gave a series of lectures last year on contemporary British writers.

5. When translated ...

When translated, this sentence has several meanings.

6. in the 1960's

The buildings were built in the 1960's.

7. refer to

You can refer to your notes when you are speaking.

This is not the dictionary which I referred to.

8. make sense

It makes sense to buy a large packet because it works out cheaper in the end.

T: OK, your questions please!

Deal with the questions students raise.

Step IV Reading (Workbook on P182)

1. Fast reading

This step is to train the students to read fast to get the target information. Allow the students to read the whole text for a few minutes and underline some important points.

T: When an advertising company begins planning the ad campaign, they will hold a meeting. Now let's see who work in an advertising firm and what they do.

Sa: The first person is in charge of the whole project.

Sb: The second one will think up an idea for the ad.

Sc: The third one will go to buy space in newspapers or time on TV.

Sd: The fourth person is a writer to write the text for the ad.

Se: There is another one, a designer to design the ad, using pictures, or photos and the text.

T: Well done. Thank you.

2. Detail reading

Advantages and disadvantages of different media

This step is to train the students to obtain useful information from the material and make comparisons.

T: Different media has different advantages and disadvantages, compare the five types of media on P 183 (Exercise 2) and list their advantages, disadvantages and what they are suitable for.

After a few minutes.

T: Now time is up. Please report your work.